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MKTG 371
Consumer and Buyer Behavior
Units
4
Counts toward
- Business Administration Minor (2026-27) - Upper Division Minor Electives
- Business Administration Minor (2025-26) - Six to Eight Units Selected from
- Business Administration Minor (2024-25) - Six to Eight Units Selected from
- Business Administration, Emphasis in General Business, B.S. (2026-27) - Marketing
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major
- Business Administration, General Business, B.S. (2025-26) - Major
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
- General Business, B.S. in Business Administration (2024-25) - Major
- Marketing Minor (2026-27) - Upper Division Minor Electives
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
- Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management
Prerequisites
Prerequisite(s): B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
Sections in Spring 2027
7 sections, 7 with open seats. Earliest start 8:00 AM.
- Class #10203In-person - OpenNot in the latest import - check the official portal
Mon, Wed 10:00 AM - 11:50 AM
50 of 50 seats open - Class #11468In-person - Open
Mon, Wed 8:00 AM - 9:50 AM
60 of 60 seats open - Class #4597Part online, part in-person - Open
Mon, Wed 12:00 PM - 1:50 PM, TBA (not set yet)
60 of 60 seats open- To be Announced
- Eesha Sharma
- Class #8123In-person - Open
Mon, Wed 12:00 PM - 1:50 PM
62 of 62 seats open - Class #4595In-person - Open
Mon, Wed 8:00 AM - 9:50 AM
62 of 62 seats open - Class #8122In-person - Open
Mon, Wed 10:00 AM - 11:50 AM
65 of 65 seats open - Class #4596In-person - Open
Mon, Wed 10:00 AM - 11:50 AM
60 of 60 seats open - Class #10202In-person - Open
Mon, Wed 12:00 PM - 1:50 PM
80 of 80 seats open