3 units
- Major
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Hospitality and Tourism Management, Emphasis in Hotel Operations and Management, B.S. (2026-27) - Major
- Hospitality and Tourism Management, Emphasis in Meetings and Events Operations and Management, B.S. (2026-27) - Major
- Hospitality and Tourism Management, Emphasis in Restaurant Operations and Management, B.S. (2026-27) - Major
- Hospitality and Tourism Management, Emphasis in Tribal Gaming Operations and Management, B.S. (2026-27) - Major
Explores marketing in sports, events, and tourism, emphasizing fan engagement, sponsorship, branding, technology, and data analytics. Students analyze real-world cases to craft strategies that capture the passion, scale, and experiential value unique to these industries.
From the catalog
- Grading
- LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
- Typically offered
- Fall/Spring
1 section in Spring 2027
Class #11200· In-person · Open · Letter
49 of 49 seats open
Tue, Thu 3:30 PM-4:45 PM · PSFA 308