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HTM 655 - Twenty-First Century Marketing in HTM

HTM 655: Twenty-First Century Marketing in HTM (3 units) at San Diego State University. Not offered in Spring 2027. Prerequisites: HTM 601 and HTM 602. Counts toward Hospitality and Tourism Management, M.S. (2026-27), Hospitality and Tourism Management, M.S. (2025-26).

3 units
  • Advancement to Candidacy
Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (unknown)
Advanced concepts and theories of hospitality and tourism marketing in the context of the fast-evolving sub-field of services marketing. Application of advanced marketing strategies to a variety of HTM businesses and organizations nationally and internationally.
Prerequisites
HTM 601 and HTM 602.
See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Repeatable
Maximum 3 units.

0 sections in Spring 2027

HTM 655 is not offered in Spring 2027. Check all HTM classes for other terms.