HTM 665 - Event Marketing Principles in Meetings and Events

HTM 665: Event Marketing Principles in Meetings and Events (3 units) at San Diego State University. Not offered in Spring 2027. Prerequisites: HTM 601 and HTM 602. Counts toward Meeting and Event Management Advanced Certificate (2026-27), Meeting and Event Management Advanced Certificate (2025-26).

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3 units

Adviser-Approved Electives (6-7 Units)
Specific Requirements for the Master of Science Degree

Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (unknown)

Counts toward

Meeting and Event Management Advanced Certificate (2026-27) - Adviser-Approved Electives (6-7 Units)
Meeting and Event Management Advanced Certificate (2025-26) - Adviser-Approved Electives (6-7 Units)
Meeting and Event Management Advanced Certificate (2024-25) - Adviser-Approved Electives (6-7 Units)
Meeting and Event Management, M.S. (2026-27) - Specific Requirements for the Master of Science Degree

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Meeting and Event Management, M.S. (2025-26) - Specific Requirements for the Master of Science Degree
Meeting and Event Management, M.S. (2024-25) - Specific Requirements for the Master of Science Degree

Marketing management in meetings and events professions. Competitive, guest, margin, and market analyses.

Prerequisites

HTM 601 and HTM 602.

See the full prerequisite chain

From the catalog

Grading: LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Repeatable: Maximum 3 units.

0 sections in Spring 2027

HTM 665 is not offered in Spring 2027. Check all HTM classes for other terms.