3 units
- Journalism
- II. Language
- Required Courses
- Major
- Specialization in Integrated Marketing Communications
- Nine Units Selected from
- Three Units Selected from
Offered: Offered every term
Counts toward
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Digital and Social Media Studies Minor (2026-27) - Required Courses, Nine Units Selected from
- Digital and Social Media Studies Minor (2025-26) - Required Courses
- Digital and Social Media Studies Minor (2024-25) - Required Courses
Show all 21
- English and Comparative Literature, B.A. in Liberal Arts and Sciences in preparation for the Single Subject Teaching Credential in English Language Arts (2024-25) - Journalism
- English and Comparative Literature, B.A. in preparation for the Single Subject Teaching Credential in English Language Arts (2026-27) - Journalism
- English and Comparative Literature, B.A. in preparation for the Single Subject Teaching Credential in English Language Arts (2025-26) - Journalism
- English, B.A. in Liberal Arts and Sciences in preparation for the Single Subject Teaching Credential in English Language Arts (2024-25) - Journalism
- International Business, Asian Languages - Singapore Emphasis, B.A. (2025-26) - II. Language
- International Business, Asian Languages - Singapore Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - II. Language
- International Business, Emphasis in Asian Languages - Singapore, B.A. (2026-27) - II. Language
- International Business, Emphasis in European Languages - North Atlantic, B.A. (2026-27) - II. Language
- International Business, European Languages -North Atlantic Emphasis, B.A. Degree (2025-26) - II. Language
- International Business, European Languages -North Atlantic Emphasis, B.A. Degree in Liberal Arts and Sciences (2024-25) - II. Language
- International Media Certificate (2026-27) - Required Courses, Three Units Selected from
- International Media Certificate (2025-26) - Required Courses
- International Media Certificate (2024-25) - Required Courses
- Journalism, Emphasis in Advertising, B.A. (2026-27) - Major
- Journalism, Emphasis in Advertising, B.A. (2025-26) - Major
- Journalism, Emphasis in Advertising, B.A. in Liberal Arts and Sciences (2024-25) - Major
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Advertising practices. Historical perspectives, changing role of advertising, shift from impression to engagement and from traditional to emerging media, evolving agency structure, audience targeting, creative strategy, regulation, social responsibility and ethics, globalization, and current trends and developments.
Prerequisites
Completion of 45 baccalaureate level semester units.
Unclear. This wording is not something we can check for you. Read it above and confirm with an adviser.
See the full prerequisite chainFrom the catalog
- Grading
- LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
- Typically offered
- Fall/Spring/Summer
1 section in Spring 2027
Class #5292· In-person · Open · Letter
90 of 90 seats open
Tue, Thu 8:00 AM-9:15 AM · OP 230
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