Skip to main content

JMS 462 - Advertising Strategy and Social Media

JMS 462: Advertising Strategy and Social Media (3 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: Upper division standing. Counts toward Digital and Social Media Studies Minor (2026-27), Digital and Social Media Studies Minor (2025-26).

3 units
  • II. Language
  • Required Courses
  • Major
  • Nine Units Selected from
Offered: Offered every term
Developments and emerging trends in use of social media for company and brand promotion. Case studies. Strategic planning options for current and emerging social media environments. Segmentation and approaches for community engagement. Metrics and evaluation.
Prerequisites
Upper division standing.
See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Typically offered
Fall/Spring/Summer

1 section in Spring 2027

Class #4193· Online, any time · Open · Letter
126 of 126 seats open
No set meeting time · ONLINE

Ratings via RateMyProfessors