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JMS 480 - Principles of Public Relations

JMS 480: Principles of Public Relations (3 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: Completion of 45 baccalaureate level semester units. Counts toward Business Administration, Management, Specialization in Entrepreneurship, B.S. (2026-27), Business Administration, Management, Specialization in Entrepreneurship, B.S. (2025-26).

3 units
  • Organizational Systems and Dynamics
  • Journalism
  • Required Courses
  • Major
  • Upper Division Major Electives
  • Majors
  • Ethical and Inclusive Leadership Development (6 units)
  • Six Units Selected From
  • Specialization in Integrated Marketing Communications
  • Nine Units Selected from
  • Three Units Selected from
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)

Counts toward

Show all 24
Concepts, history, theory, social responsibility, ethics, and management of public relations. Public relations strategic planning process. Survey of problems and practices in corporations, government and politics, health care, education, associations, and not-for-profit organizations.
Prerequisites
Completion of 45 baccalaureate level semester units.

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See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Typically offered
Fall/Spring

1 section in Spring 2027

Class #5338· In-person · Open · Letter
120 of 120 seats open
Tue, Thu 8:00 AM-9:15 AM · SSW 1500

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