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JMS 560 - Advertising Research

JMS 560: Advertising Research (3 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript. Counts toward Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26), Communication, Specialization in Mass Communication and Media Studies, M.A. (2026-27).

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3 units
  • 12 Units Selected From
  • Major
  • Graduate Courses
  • Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)

Counts toward

Show all 8
Planning, evaluation, analysis of qualitative and quantitative research across traditional, digital, and social platforms. Ethics, sampling, experimentation, data analysis, segmentation, brand mapping, advertising testing and optimization, social media metrics.
Prerequisites
JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 562. Open only to Journalism, Emphasis in Advertising majors. Proof of completion of prerequisites required: Copy of transcript.
See the full prerequisite chain

From the catalog

Who can take it
Open only to Journalism, Emphasis in Advertising majors.
Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Typically offered
Fall/Spring

1 section in Spring 2027

Class #6029· In-person · Open · Letter
20 of 20 seats open
Tue, Thu 12:30 PM-1:45 PM · GC 2532
Xiaohan Hu