3 units
- Major
- Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Journalism, Emphasis in Advertising, B.A. (2026-27) - Major
- Journalism, Emphasis in Advertising, B.A. (2025-26) - Major
- Journalism, Emphasis in Advertising, B.A. in Liberal Arts and Sciences (2024-25) - Major
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- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Advertising, applying consumer insights, developing creative strategies, drafting creative briefs. Writing and design of advertising for traditional, digital, social, emerging media platforms. Multimedia laboratory experience.
Prerequisites
JMS 310W, JMS 315, JMS 460, JMS 462 with a grade of C (2.0) or better in each course. Credit or concurrent enrollment in JMS 560. Open only to Journalism, Emphasis in Advertising majors.
See the full prerequisite chainFrom the catalog
- Who can take it
- Open only to Journalism, Emphasis in Advertising majors.
- Grading
- LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
- Typically offered
- Fall/Spring
1 section in Spring 2027
Class #6031· In-person · Open · Letter
20 of 20 seats open
Wed 4:00 PM-4:50 PM · GC 1505
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