3 units
- Major
- Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Journalism, Emphasis in Advertising, B.A. (2026-27) - Major
- Journalism, Emphasis in Advertising, B.A. (2025-26) - Major
- Journalism, Emphasis in Advertising, B.A. in Liberal Arts and Sciences (2024-25) - Major
Show all 5
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Branding campaigns using traditional, digital, and social media. Strategy for owned, earned, and paid media. Consumer analysis, community definition. Creative development. Media strategy and tactics. Campaign measurement. Completion of course with a grade of C (2.0) or better is required for majors.
Prerequisites
JMS 494, JMS 560, JMS 562 with a grade of C (2.0) or better in each course.
See the full prerequisite chainFrom the catalog
- Typically offered
- Fall/Spring
2 sections in Spring 2027
Class #5597· In-person · Open · Letter
20 of 20 seats open
Tue, Thu 12:30 PM-1:45 PM · GC 1505
Class #10060· In-person · Open · Letter
20 of 20 seats open
Tue, Thu 2:00 PM-3:15 PM · GC 1505