3 units
- 12 Units Selected From
- Skills Courses
- Advancement to Candidacy
- Graduate Courses
- Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (unknown)
Counts toward
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2026-27) - 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2025-26) - Graduate Courses, 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2024-25) - Graduate Courses, 12 Units Selected From
Show all 12
- Journalism, B.A. (2026-27) - Skills Courses
- Journalism, B.A. (2025-26) - Skills Courses
- Journalism, Emphasis in Advertising, B.A. (2026-27) - Skills Courses
- Journalism, Emphasis in Advertising, B.A. (2025-26) - Skills Courses
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
- Mass Communication, M.A. (2026-27) - Advancement to Candidacy
- Mass Communication, M.A. (2025-26) - Advancement to Candidacy
- Mass Communication, M.A. (2024-25) - Advancement to Candidacy
Strategy creation, implementation, and evaluation using digital analytics platforms. Digital analytics administration, monitoring, analysis, and reporting. Application of digital analytics to consumer advertising optimization.
Prerequisites
Journalism and Media Studies 460 or 480, and Journalism and Media Studies 560 or 581.
Unclear. This wording is not something we can check for you. Read it above and confirm with an adviser.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 6 units.
1 section in Spring 2027
Class #11857· In-person · Open · Letter or CR/NC
20 of 20 seats open
Tue, Thu 9:30 AM-10:45 AM · GC 2532