3 units
- 12 Units Selected From
- Skills Courses
- Graduate Courses
- Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2026-27) - 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2025-26) - Graduate Courses, 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2024-25) - Graduate Courses, 12 Units Selected From
Show all 7
- Journalism, Emphasis in Advertising, B.A. (2026-27) - Skills Courses
- Journalism, Emphasis in Advertising, B.A. (2025-26) - Skills Courses
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Reading, investigation, and research in a specialized topic in advertising.
Prerequisites
JMS 460 with a grade of C (2.0) or better. Admission to advertising emphasis, Major Code: 06041.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- May be repeated with new content. Maximum Credits: 6
1 section in Spring 2027
Class #11939· In-person · Open · Letter or CR/NC
20 of 20 seats open
Wed 1:00 PM-3:40 PM · NE 278B