3 units
- 12 Units Selected From
- Major
- Graduate Courses
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2026-27) - 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2025-26) - Graduate Courses, 12 Units Selected From
- Communication, Specialization in Mass Communication and Media Studies, M.A. (2024-25) - Graduate Courses, 12 Units Selected From
- Journalism, Emphasis in Public Relations, B.A. (2026-27) - Major
Students create a strategic public relations campaign including research, planning, implementation, and evaluation. Integrates skills such as budget management, graphic design, client relations, and collaboration in teams. Completion of course with a grade of C (2.0) or better is required for majors.
Prerequisites
JMS 481, JMS 494, JMS 581 with a grade of C (2.0) or better in each course.
See the full prerequisite chainFrom the catalog
- Typically offered
- Fall/Spring
3 sections in Spring 2027
Class #10325· In-person · Open · Letter
20 of 20 seats open
Wed 4:00 PM-6:40 PM · AH 4176
Class #5618· In-person · Open · Letter
20 of 20 seats open
Thu 4:00 PM-6:40 PM · AH 1112
Class #10062· In-person · Open · Letter
20 of 20 seats open
Thu 4:00 PM-6:40 PM · GC 2532
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