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MKTG 761 - Product Innovation Management

MKTG 761: Product Innovation Management (3 units) at San Diego State University. Not offered in Spring 2027. Prerequisites: B A 627.

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3 units
Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (offered)
New product development and issues related to overall management of product innovation in context of entrepreneurial opportunity, start-up ventures and existing organizations. Focus on planning, design, and implementation of marketing strategy.
Prerequisites
B A 627.
See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Repeatable
Maximum 3 units.

0 sections in Spring 2027

MKTG 761 is not offered in Spring 2027. Check all MKTG classes for other terms.