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MKTG 767 - Sales and Marketing Analytics

MKTG 767: Sales and Marketing Analytics (3 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: B A 642. Counts toward Global Business Development, M.S. (2026-27), Global Business Development, M.S. (2025-26).

3 units
  • FIN 329 with FIN 654;
  • 3. Complete the Following International Business Development Theme Courses
  • Analytics Emphasis Electives
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (unknown)

Counts toward

Show all 9
Communicating, reporting, and visualizing analytics to inform decision making. Descriptive, predictive, prescriptive modeling of data to address sales and marketing problems. Utilizing market intelligence and consumer response data to inform development.
Prerequisites
B A 642.
See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Repeatable
Maximum 3 units.

1 section in Spring 2027

Class #5326· In-person · Open · Letter · Graduate
30 of 30 seats open
Tue 7:00 PM-9:40 PM · SSW 2514

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