3 units
- FIN 329 with FIN 654;
- Remaining Three Units
Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (unknown)
Counts toward
- Global Business Development, M.S. (2026-27) - Remaining Three Units
- Global Business Development, M.S. (2025-26) - Remaining Three Units
- Global Business Development, M.S. (2024-25) - Remaining Three Units
- International Business, B.A. in Liberal Arts and Sciences, Global Business Development, M.S., BA/MS 4+1 Degree (2024-25) - FIN 329 with FIN 654;
Show all 6
- International Business, B.A., Global Business Development, M.S., BA/MS 4+1 Degree (2026-27) - FIN 329 with FIN 654;
- International Business, B.A., Global Business Development, M.S., BA/MS 4+1 Degree (2025-26) - FIN 329 with FIN 654;
Planning, managing, and evaluating brand strategies. Theories, models, concepts, and techniques used to build, measure, and manage brand equity. Marketing decisions faced by an organization in managing brands for long-term profitability.
From the catalog
- Grading
- LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
- Repeatable
- Maximum 3 units.
0 sections in Spring 2027
MKTG 772 is not offered in Spring 2027. Check all MKTG classes for other terms.