MKTG 490 - Advanced Marketing Analytics

MKTG 490: Advanced Marketing Analytics (4 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: MKTG 470 and MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript. Counts toward Business Administration, Emphasis in Marketing, B.S. (2026-27).

4 units

Major

Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (unknown)

Counts toward

Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major

Advanced analysis and interpretation of complex marketing data. Students apply experimental design, regression, conjoint analysis, and machine learning to real-world problems using analytical software. Emphasizes data storytelling, evidence-based decision-making, and collaboration through a semester long marketing analytics project.

Prerequisites

MKTG 470 and MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

See the full prerequisite chain

From the catalog

Grading: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Typically offered: Spring

1 section in Spring 2027

Class #11469· In-person · Open · Letter or CR/NCNot in the latest import - check the official portal

35 of 35 seats open

Tue, Thu 2:00 PM-3:50 PM · HH 206

Yao Yao