Why the catalog year matters
Your catalog year is the year you started at SDSU, and it decides which rules apply to your degree, not the current semester's course list. A class that is offered this term may not count toward your requirements, and one that counts for a newer catalog year may not be on an older list at all. Always check the requirements for your own catalog year, not the newest one.
Business Administration, Emphasis in Marketing, B.S. - Roadmap
No course list published for this category.
Graduation Writing Assessment Requirement
No course list published for this category.
Major
- B A 300 - Ethical Decision Making in Business
- MIS 301 - Statistical Analysis for Business
- MKTG 305 - Professional Development in Marketing
- B A 310 - Foundations of Business in a Global Environment
- B A 323 - Fundamentals of Finance
- B A 350 - Management and Organizational Behavior
- B A 360 - Introduction to Operations and Supply Chain Management
- B A 370 - Marketing
- MKTG 371 - Consumer and Buyer Behavior
- MKTG 470 - Marketing Research
- MKTG 480 - Marketing Analytics
- MKTG 490 - Advanced Marketing Analytics
- MKTG 491 - Customer Experience Design
- MKTG 492 - Advanced Integrated Marketing Communications
- MKTG 493 - Sustainable Marketing Consulting
- MKTG 494 - Advanced Strategic Marketing
Preparation for the Major
27 units- ACCTG 201 - Financial Accounting Fundamentals
- ACCTG 202 - Managerial Accounting Fundamentals
- ECON 101 - Principles of Economics
- ECON 102 - Principles of Economics
- FIN 240 - Legal Environment of Business
- MIS 180 - Principles of Information Systems
- MATH 120 - Calculus for Business Analysis
- RWS 290 - Business Writing and Rhetoric
- STAT 119 - Elementary Statistics for Business
- ECON 201 - Statistical Methods
Upper Division Major Electives
14 units- MKTG 306 - Marketing and Sales Micro-internship
- MKTG 372 - Retail Marketing Methods
- MKTG 373 - Integrated Marketing Communications
- MKTG 376 - Global Marketing Strategy
- MKTG 377 - Selling Strategy and Practices
- MKTG 380 - Direct Marketing Methods
- MKTG 381 - Introduction to Business Tools for Data Analysis and Visualization
- MKTG 402 - Marketing and Sales Internship
- MKTG 470 - Marketing Research
- MKTG 473 - Sales Management
- MKTG 474 - Business Marketing
- MKTG 476 - Internet/Interactive Marketing
- MKTG 477 - Sustainable Marketing
- MKTG 478 - Marketing and Sales for Social Impact
- MKTG 480 - Marketing Analytics
- MKTG 495 - Marketing and Sales Applications
- MKTG 496 - Selected Topics in Marketing
- MKTG 498 - Investigation and Report
- MKTG 499 - Special Study
- B A 404 - Small Business Consulting
- MGT 405 - Strategic Management
- MIS 305 - Business Processes, ERP, and Analytics
This checklist reflects San Diego State's published catalog for 2026-27 and may not capture every substitution, waiver, or advisor-approved exception. Confirm anything that affects graduation with your own advisor or degree audit.