3 units

Major
Required Courses
Note
Upper Division Business Electives
Three Units Selected From
Business
Majors
Entrepreneurial Marketing and Innovation
Business Accounting Program Major
Six to Seven Units
Upper Division Units
Specialization in Entrepreneurship
Specialization in Human Resource Management
General Marketing
Specialization in Integrated Marketing Communications
Specialization in Professional Selling and Sales Management
One Course Selected From
Marketing

Offered: Offered every term

Counts toward

Accounting, B.S. in Business Administration (2024-25) - Business Accounting Program Major
Business Administration Certificate (2026-27) - Required Courses
Business Administration Certificate (2025-26) - Required Courses
Business Administration Certificate (2024-25) - Required Courses

Show all 111

Business Administration Minor (2026-27) - Required Courses
Business Administration Minor (2025-26) - Required Courses
Business Administration Minor (2024-25) - Required Courses
Business Administration, Accounting, B.S. (2025-26) - Business Accounting Program Major
Business Administration, Emphasis in Accounting, B.S. (2026-27) - Major
Business Administration, Emphasis in Finance, B.S. (2026-27) - Major
Business Administration, Emphasis in Financial Services, B.S. (2026-27) - Major
Business Administration, Emphasis in General Business, B.S. (2026-27) - Major
Business Administration, Emphasis in Information Systems, B.S. (2026-27) - Major
Business Administration, Emphasis in Management, B.S. (2026-27) - Major
Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major
Business Administration, Emphasis in Real Estate, B.S. (2026-27) - Major
Business Administration, Finance, B.S. (2025-26) - Major
Business Administration, Financial Services, B.S. (2025-26) - Major
Business Administration, General Business, B.S. (2025-26) - Major
Business Administration, Information Systems, B.S. (2025-26) - Major
Business Administration, Management, B.S. (2025-26) - Upper Division Units
Business Administration, Management, Specialization in Entrepreneurship, B.S. (2026-27) - Major
Business Administration, Management, Specialization in Entrepreneurship, B.S. (2025-26) - Specialization in Entrepreneurship
Business Administration, Management, Specialization in Human Resource Management, B.S. (2026-27) - Major
Business Administration, Management, Specialization in Human Resource Management, B.S. (2025-26) - Specialization in Human Resource Management
Business Administration, Marketing, B.S. (2025-26) - Marketing
Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
Business Administration, Real Estate, B.S. (2025-26) - Major
Economics, Emphasis in International Economics, B.A. (2026-27) - Upper Division Business Electives
Economics, Emphasis in International Economics, B.A. (2025-26) - Six to Seven Units
Economics, Emphasis in International Economics, B.A. in Liberal Arts and Sciences (2024-25) - Six to Seven Units
Entrepreneurship Minor (2026-27) - Majors
Entrepreneurship Minor (2025-26) - Majors
Entrepreneurship Minor (2024-25) - Majors
Finance, B.S. in Business Administration (2024-25) - Major
Financial Services, B.S. in Business Administration (2024-25) - Major
General Business, B.S. in Business Administration (2024-25) - Major
Hospitality and Tourism Management, Emphasis in Hotel Operations and Management, B.S. (2025-26) - Major
Hospitality and Tourism Management, Emphasis in Hotel Operations and Management, B.S. in Applied Arts and Sciences (2024-25) - Major
Hospitality and Tourism Management, Emphasis in Meetings and Events Operations and Management, B.S. (2025-26) - Major
Hospitality and Tourism Management, Emphasis in Meetings and Events Operations and Management, B.S. in Applied Arts and Sciences (2024-25) - Major
Hospitality and Tourism Management, Emphasis in Restaurant Operations and Management, B.S. (2025-26) - Major
Hospitality and Tourism Management, Emphasis in Restaurant Operations and Management, B.S. in Applied Arts and Sciences (2024-25) - Major
Hospitality and Tourism Management, Emphasis in Tribal Gaming Operations and Management, B.S. (2025-26) - Major
Hospitality and Tourism Management, Emphasis in Tribal Gaming Operations and Management, B.S. in Applied Arts and Sciences (2024-25) - Major
Information Systems, B.S. in Business Administration (2024-25) - Major
International Business, Arabic - Middle East and North Africa Emphasis, B.A. (2025-26) - Business
International Business, Arabic - Middle East and North Africa Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Asian Languages - Singapore Emphasis, B.A. (2025-26) - Business
International Business, Asian Languages - Singapore Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Chinese - Asia Emphasis, B.A. (2025-26) - Business
International Business, Chinese - Asia Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Emphasis in Arabic - Middle East and North Africa, B.A. (2026-27) - Business
International Business, Emphasis in Asian Languages - Singapore, B.A. (2026-27) - Business
International Business, Emphasis in Chinese - Asia, B.A. (2026-27) - Business
International Business, Emphasis in English - North America, B.A. (2026-27) - Business
International Business, Emphasis in European Languages - North Atlantic, B.A. (2026-27) - Business
International Business, Emphasis in French - North America, B.A. (2026-27) - Business
International Business, Emphasis in French - Western Europe, B.A. (2026-27) - Business
International Business, Emphasis in German - Western Europe, B.A. (2026-27) - Business
International Business, Emphasis in Italian - Western Europe, B.A. (2026-27) - Business
International Business, Emphasis in Japanese - Asia, B.A. (2026-27) - Business
International Business, Emphasis in Korean - Asia, B.A. (2026-27) - Business
International Business, Emphasis in Portuguese - Latin America, B.A. (2026-27) - Business
International Business, Emphasis in Portuguese - Western Europe, B.A. (2026-27) - Business
International Business, Emphasis in Russian - Central Europe, B.A. (2026-27) - Business
International Business, Emphasis in Spanish - Latin America, B.A. (2026-27) - Business
International Business, Emphasis in Spanish - Western Europe, B.A. (2026-27) - Business
International Business, English - North America Emphasis, B.A. (2025-26) - Business
International Business, English - North America Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, European Languages -North Atlantic Emphasis, B.A. Degree (2025-26) - Business
International Business, European Languages -North Atlantic Emphasis, B.A. Degree in Liberal Arts and Sciences (2024-25) - Business
International Business, French - North America Emphasis, B.A. (2025-26) - Business
International Business, French - North America Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, French - Western Europe Emphasis, B.A. (2025-26) - Business
International Business, French - Western Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, German - Western Europe Emphasis, B.A. (2025-26) - Business
International Business, German - Western Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Italian - Western Europe Emphasis, B.A. (2025-26) - Business
International Business, Italian - Western Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Japanese - Asia Emphasis, B.A. (2025-26) - Business
International Business, Japanese - Asia Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Korean - Asia Emphasis, B.A. (2025-26) - Business
International Business, Korean - Asia Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Portuguese - Latin America Emphasis, B.A. (2025-26) - Business
International Business, Portuguese - Latin America Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Portuguese - Western Europe Emphasis, B.A. (2025-26) - Business
International Business, Portuguese - Western Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Russian - Central Europe Emphasis, B.A. (2025-26) - Business
International Business, Russian - Central Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Spanish - Latin America Emphasis, B.A. (2025-26) - Business
International Business, Spanish - Latin America Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
International Business, Spanish - Western Europe Emphasis, B.A. (2025-26) - Business
International Business, Spanish - Western Europe Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - Business
Management, B.S. in Business Administration (2024-25) - Upper Division Units
Management, Specialization in Entrepreneurship, B.S. in Business Administration (2024-25) - Specialization in Entrepreneurship
Management, Specialization in Human Resource Management, B.S. in Business Administration (2024-25) - Specialization in Human Resource Management
Marketing Minor (2026-27) - Required Courses, Note
Marketing Minor (2025-26) - Required Courses, Note
Marketing Minor (2024-25) - Required Courses, Note
Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management
Music, Music Entrepreneurship and Business Track, B.M. (2026-27) - Entrepreneurial Marketing and Innovation
Music, Music Entrepreneurship and Business Track, B.M. (2025-26) - One Course Selected From
Music, Music Entrepreneurship and Business Track, B.M. in Applied Arts and Sciences (2024-25) - One Course Selected From
Real Estate, B.S. in Business Administration (2024-25) - Major
Recreation Administration, Emphasis in Recreation Systems Management, B.S. (2026-27) - Three Units Selected From
Recreation Administration, Emphasis in Recreation Systems Management, B.S. (2025-26) - Three Units Selected From
Recreation Administration, Emphasis in Recreation Systems Management, B.S. in Applied Arts and Sciences (2024-25) - Three Units Selected From

Function of marketing in organizations and society. Strategic marketing planning in domestic and global settings to include marketing concepts, consumer behavior, market research, product planning, pricing, distribution, promotion, and influence of the external environment on marketing decisions.

Prerequisites

Approved upper division business major, business minor, hospitality & tourism mgt major, recreation administration major or economics major with an emphasis in international economics. Proof of completion of prerequisite(s) required: Copy of transcript.

Unclear. This wording is not something we can check for you. Read it above and confirm with an adviser.

See the full prerequisite chain

From the catalog

Grading: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Typically offered: Fall/Spring/Summer
Formerly numbered: MKTG 370.