Why the catalog year matters
Your catalog year is the year you started at SDSU, and it decides which rules apply to your degree, not the current semester's course list. A class that is offered this term may not count toward your requirements, and one that counts for a newer catalog year may not be on an older list at all. Always check the requirements for your own catalog year, not the newest one.
Required Courses
Upper Division Minor Electives
11 units- MKTG 371 - Consumer and Buyer Behavior
- MKTG 372 - Retail Marketing Methods
- MKTG 373 - Integrated Marketing Communications
- MKTG 376 - Global Marketing Strategy
- MKTG 377 - Selling Strategy and Practices
- MKTG 380 - Direct Marketing Methods
- MKTG 381 - Introduction to Business Tools for Data Analysis and Visualization
- MKTG 470 - Marketing Research
- MKTG 473 - Sales Management
- MKTG 474 - Business Marketing
- MKTG 476 - Internet/Interactive Marketing
- MKTG 480 - Marketing Analytics
- MKTG 492 - Advanced Integrated Marketing Communications
- MKTG 496 - Selected Topics in Marketing
- MIS 301 - Statistical Analysis for Business
This checklist reflects San Diego State's published catalog for 2026-27 and may not capture every substitution, waiver, or advisor-approved exception. Confirm anything that affects graduation with your own advisor or degree audit.