4 units
- Major
- Upper Division Minor Electives
- Marketing
- Specialization in Integrated Marketing Communications
- Required Courses
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Marketing Minor (2026-27) - Upper Division Minor Electives
Show all 5
- Marketing Minor (2025-26) - Required Courses
Management of marketing communications function with emphasis on integration and coordination of all activities. Planning, implementation, and coordination of marketing communications activities. Development, implementation, and program evaluation of an integrated marketing communications project.
Prerequisites
MKTG 373 with minimum grade of C (2.0) or better; MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
Unclear. This wording is not something we can check for you. Read it above and confirm with an adviser.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Typically offered
- Fall/Spring
- Formerly numbered
- MKTG 472
3 sections in Spring 2027
Class #6284· In-person · Open · Letter or CR/NC
36 of 36 seats open
Mon, Wed 10:00 AM-11:50 AM · SSW 2501
Class #7685· In-person · Open · Letter or CR/NC
35 of 35 seats open
Mon, Wed 8:00 AM-9:50 AM · GMCS 308
Class #3128· In-person · Open · Letter or CR/NC
30 of 30 seats open
Mon, Wed 10:00 AM-11:50 AM · LH 247
Ratings via RateMyProfessors