4 units
- Upper Division Minor Electives
- Marketing
- Upper Division Major Electives
- II. Language
- Six to Eight Units Selected from
- Major
- Required Courses
- General Marketing
- Specialization in Integrated Marketing Communications
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration Minor (2026-27) - Upper Division Minor Electives
- Business Administration Minor (2025-26) - Six to Eight Units Selected from
- Business Administration Minor (2024-25) - Six to Eight Units Selected from
- Business Administration, Emphasis in General Business, B.S. (2026-27) - Marketing
Show all 20
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Upper Division Major Electives
- Business Administration, General Business, B.S. (2025-26) - Major
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- General Business, B.S. in Business Administration (2024-25) - Major
- International Business, Asian Languages - Singapore Emphasis, B.A. (2025-26) - II. Language
- International Business, Asian Languages - Singapore Emphasis, B.A. in Liberal Arts and Sciences (2024-25) - II. Language
- International Business, Emphasis in Asian Languages - Singapore, B.A. (2026-27) - II. Language
- International Business, Emphasis in European Languages - North Atlantic, B.A. (2026-27) - II. Language
- International Business, European Languages -North Atlantic Emphasis, B.A. Degree (2025-26) - II. Language
- International Business, European Languages -North Atlantic Emphasis, B.A. Degree in Liberal Arts and Sciences (2024-25) - II. Language
- Marketing Minor (2026-27) - Upper Division Minor Electives
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Communication theory in context of integrating marketing communication tools to include advertising; digital, social, nontraditional media; sales promotion; public relations. Media planning and strategy, budgeting, effectiveness measurement, social/ethical issues, regulation of advertising and promotion.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 4 units.
- Typically offered
- Fall/Spring
3 sections in Spring 2027
Class #6282· In-person · Open · Letter or CR/NC
71 of 71 seats open
Mon, Wed 10:00 AM-11:50 AM · M 120
Class #4599· In-person · Open · Letter or CR/NC
128 of 128 seats open
Mon, Wed 12:00 PM-1:50 PM · SSW 1500
Class #10124· In-person · Open · Letter or CR/NC
60 of 60 seats open
Mon, Wed 5:30 PM-7:20 PM · AH 3177
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