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MKTG 381 - Introduction to Business Tools for Data Analysis and Visualization

MKTG 381: Introduction to Business Tools for Data Analysis and Visualization (3 units) at San Diego State University. 2 sections offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: Approved upper division major. Counts toward Business Administration, Emphasis in Marketing, B.S. (2026-27), Business Administration, Marketing, B.S. (2025-26).

3 units
  • Upper Division Major Electives
  • Upper Division Minor Electives
  • Required Courses
  • General Marketing
  • Specialization in Integrated Marketing Communications
  • Specialization in Professional Selling and Sales Management
  • Marketing
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Tools for organizing data and interpreting results. Creating, editing, and interacting with spreadsheets. Development of advanced tables, charts, data views, and dashboards. Use of data visualization to communicate insights.
Prerequisites
Approved upper division major.

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From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Repeatable
Maximum 3 units.
Typically offered
Fall/Spring

2 sections in Spring 2027

Class #5881· Online at a set time · Open · Letter
55 of 55 seats open
Mon, Wed 4:00 PM-5:15 PM · ONLINE
Class #9065· Online at a set time · Open · Letter
55 of 55 seats open
Mon, Wed 4:00 PM-5:15 PM · ONLINE

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