4 units
- Marketing
- Upper Division Major Electives
- Upper Division Minor Electives
- Major
- Required Courses
- General Marketing
- Specialization in Professional Selling and Sales Management
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Emphasis in General Business, B.S. (2026-27) - Marketing
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Upper Division Major Electives
- Business Administration, General Business, B.S. (2025-26) - Major
- Business Administration, Marketing, B.S. (2025-26) - Marketing
Show all 11
- Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
- General Business, B.S. in Business Administration (2024-25) - Major
- Marketing Minor (2026-27) - Upper Division Minor Electives
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management
Retailing industry and retailer strategy to include online retailers, multi-channel retailing, consumer behavior, retail market strategy, site selection, locations, human resource management, merchandise management, pricing, marketing communications strategy, store layout, design, and management.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 4 units.
- Typically offered
- Fall/Spring
3 sections in Spring 2027
Class #4598· In-person · Open · Letter or CR/NC
60 of 60 seats open
Mon, Wed 12:00 PM-1:50 PM · P 144
Class #10529· In-person · Open · Letter or CR/NC
45 of 45 seats open
Mon, Wed 10:00 AM-11:50 AM · PG 244
Class #10114· In-person · Open · Letter or CR/NC
64 of 64 seats open
Mon, Wed 10:00 AM-11:50 AM · GMCS 324
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