4 units
- Major
- Upper Division Major Electives
- Upper Division Minor Electives
- Required Courses
- General Marketing
- Specialization in Integrated Marketing Communications
- Note
- Specialization in Professional Selling and Sales Management
- Marketing
Offered: Offered every term
Counts toward
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major, Upper Division Major Electives
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications, Note
- Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
Show all 10
- Marketing Minor (2026-27) - Upper Division Minor Electives
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications, Note
- Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management
Marketing research process. Research design and data collection principles for qualitative and quantitative research techniques in marketing practice. Analysis, data visualization, and reporting of primary and secondary marketing research.
Prerequisites
Completion of lower division courses in the major or minor. B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better. Proof of completion of prerequisite(s) required: Copy of transcript.
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See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 4 units.
- Typically offered
- Fall/Spring/Summer
3 sections in Spring 2027
Class #10208· In-person · Open · Letter or CR/NC
44 of 44 seats open
Mon, Wed 12:00 PM-1:50 PM · E 328
Class #6283· In-person · Open · Letter or CR/NC
42 of 42 seats open
Tue, Thu 10:00 AM-11:50 AM · GMCS 329
Class #11942· In-person · Open · Letter or CR/NC
46 of 46 seats open
Mon, Wed 10:00 AM-11:50 AM · P 145
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