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MKTG 377 - Selling Strategy and Practices

MKTG 377: Selling Strategy and Practices (4 units) at San Diego State University. 5 sections offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript. Counts toward Business Administration, Emphasis in Financial Services, B.S. (2026-27), Business Administration, Emphasis in General Business, B.S. (2026-27).

4 units
  • Marketing
  • Upper Division Major Electives
  • Upper Division Minor Electives
  • Requirements
  • Major
  • Required Courses
  • General Marketing
  • Specialization in Professional Selling and Sales Management
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Marketing and sales process. Theories, approaches, techniques used in selling process, development of sales presentations, and use of partnering/relationship selling and technology in professional selling.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chain

From the catalog

Grading
LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable
Maximum 4 units.
Typically offered
Fall/Spring

5 sections in Spring 2027

Class #8980· In-person · Open · Letter or CR/NC
50 of 50 seats open
Mon, Wed 2:00 PM-3:50 PM · LH 339
Class #4603· Online at a set time · Open · Letter or CR/NC
130 of 130 seats open
Tue, Thu 8:00 AM-9:50 AM · ONLINE
Class #4602· In-person · Open · Letter or CR/NC
80 of 80 seats open
Tue, Thu 10:00 AM-11:50 AM · LH 345
Class #4604· In-person · Open · Letter or CR/NC
50 of 50 seats open
Tue, Thu 2:00 PM-3:50 PM · P 145
Class #8979· In-person · Open · Letter or CR/NC
50 of 50 seats open
Mon, Wed 12:00 PM-1:50 PM · LH 347

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