Counts toward

Business Administration Minor (2026-27) - Upper Division Minor Electives
Business Administration Minor (2025-26) - Six to Eight Units Selected from
Business Administration Minor (2024-25) - Six to Eight Units Selected from
Business Administration, Emphasis in Marketing, B.S. (2026-27) - Upper Division Major Electives

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Business Administration, Marketing, B.S. (2025-26) - Marketing
Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
Marketing Minor (2026-27) - Upper Division Minor Electives
Marketing Minor (2025-26) - Required Courses
Marketing Minor (2024-25) - Required Courses
Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications

Impact of networked, cloud, mobile and contextual technologies on consumer behavior, business and marketing practice. Marketing communication and strategy leveraging the Internet to include search optimization, user experience design, social media, contextual advertising, pricing, distribution, commerce, and analytics.

Prerequisites

B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

See the full prerequisite chain

From the catalog

Grading: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable: Maximum 4 units.
Typically offered: Fall/Spring/Summer

1 section in Spring 2027

Class #8188· In-person · Open · Letter or CR/NC

60 of 60 seats open

Tue, Thu 2:00 PM-3:50 PM · OP 201

LaDawn Catchings

MKTG 476 - Internet/Interactive Marketing

Counts toward

From the catalog

1 section in Spring 2027