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MKTG 376 - Global Marketing Strategy

MKTG 376: Global Marketing Strategy (4 units) at San Diego State University. 1 section offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript. Counts toward Business Administration, Emphasis in General Business, B.S. (2026-27), Business Administration, Emphasis in Marketing, B.S. (2026-27).

4 units
  • Marketing
  • Upper Division Major Electives
  • Upper Division Minor Electives
  • International Economics/Business
  • Upper Division Business Electives
  • FIN 329 with FIN 654;
  • Business
  • Major
  • Six to Seven Units
  • Required Courses
  • General Marketing
  • Specialization in Professional Selling and Sales Management
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)

Counts toward

Show all 66
International marketing concepts. Assessing organization internationalization potential, external environmental analysis for global market segmentation, target country market selection, entry strategies, international product, pricing decisions, analysis of international distribution systems, developing international advertising and promotion programs.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chain

From the catalog

Grading
LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable
Maximum 4 units.
Typically offered
Fall/Spring

1 section in Spring 2027

Class #4601· In-person · Open · Letter or CR/NC
42 of 42 seats open
Mon, Wed 12:00 PM-1:50 PM · LH 247
To be Announced