4 units
- Upper Division Major Electives
- Upper Division Minor Electives
- Required Courses
- General Marketing
- Specialization in Integrated Marketing Communications
- Marketing
Offered: Summer 2027 (not offered), Spring 2027 (offered), Fall 2026 (offered)
Counts toward
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Upper Division Major Electives
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
- Marketing Minor (2026-27) - Upper Division Minor Electives
Show all 8
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Direct marketing as part of a company or organization’s marketing program. Major direct marketing media and methods to include direct mail, broadcast and print advertising, Internet and interactive media, catalogs, and telemarketing. Data base creation and management and effectiveness measurement for direct marketing programs.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 4 units.
- Typically offered
- Fall/Spring
2 sections in Spring 2027
Class #4605· In-person · Open · Letter or CR/NC
60 of 60 seats open
Tue, Thu 4:00 PM-5:50 PM · LH 437
Class #9826· In-person · Open · Letter or CR/NC
60 of 60 seats open
Tue, Thu 2:00 PM-3:50 PM · GMCS 309
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