Skip to main content
CourseGrid

MKTG 491 - Customer Experience Design

MKTG 491: Customer Experience Design (4 units) at San Diego State University. Not offered in Spring 2027. Prerequisites: MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript. Counts toward Business Administration, Emphasis in Marketing, B.S. (2026-27).

All MKTG classesCompare with another courseOpen in planner
4 units
  • Major
Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (unknown)

Counts toward

Integration of marketing perspectives from behavioral science, data analytics, human-centered design, and emerging technologies such as AI and automation. Students apply interdisciplinary theories related to consumer behavior to design customer-centric experiences that enhance service, loyalty, satisfaction, and overall brand equity.
Prerequisites
MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C (2.0) or better. Proof of completion of prerequisite(s) required: Copy of transcript.

Unclear. This wording is not something we can check for you. Read it above and confirm with an adviser.

See the full prerequisite chain

From the catalog

Grading
LTR: Letter Graded. The class will be offered for letter grade with no option to take it for Cr/NC
Typically offered
Spring

0 sections in Spring 2027

MKTG 491 is not offered in Spring 2027. Check all MKTG classes for other terms.