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MKTG 494 - Advanced Strategic Marketing

MKTG 494: Advanced Strategic Marketing (4 units) at San Diego State University. 5 sections offered in Spring 2027, with meeting times, instructors, and seat counts. Prerequisites: MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Proof of completion of prerequisite(s) required: Copy of transcript. Counts toward Business Administration, Emphasis in Marketing, B.S. (2026-27), Business Administration, Marketing, B.S. (2025-26).

4 units
  • Major
  • Marketing
  • Specialization in Professional Selling and Sales Management
Offered: Offered every term
Marketing concepts and decision tools for analyzing and solving marketing problems; marketing strategy and plans; problem identification, evaluation of alternatives, strategic and tactical recommendations.
Prerequisites
MKTG 371 and MKTG 470 or MKTG 480 with a minimum grade of C. Proof of completion of prerequisite(s) required: Copy of transcript.

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See the full prerequisite chain

From the catalog

Grading
LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable
Maximum 4 units.
Typically offered
Fall/Spring/Summer
Formerly numbered
MKTG 479

5 sections in Spring 2027

Class #4608· In-person · Open · Letter or CR/NC
59 of 59 seats open
Mon, Wed 8:00 AM-9:50 AM · LH 339
Class #4612· In-person · Open · Letter or CR/NC
49 of 49 seats open
Mon, Wed 2:00 PM-3:50 PM · P 145
Class #4611· In-person · Open · Letter or CR/NC
50 of 50 seats open
Mon, Wed 12:00 PM-1:50 PM · P 148
Class #4609· In-person · Open · Letter or CR/NC
42 of 42 seats open
Mon, Wed 10:00 AM-11:50 AM · LH 339
Class #4613· In-person · Open · Letter or CR/NC
42 of 42 seats open
Tue, Thu 5:00 PM-6:50 PM · AH 3113

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