4 units
- Upper Division Major Electives
- Upper Division Minor Electives
- Required Courses
- General Marketing
- Specialization in Professional Selling and Sales Management
- Marketing
Offered: Summer 2027 (not offered), Spring 2027 (unknown), Fall 2026 (offered)
Counts toward
- Business Administration, Emphasis in Marketing, B.S. (2026-27) - Upper Division Major Electives
- Business Administration, Marketing, B.S. (2025-26) - Marketing
- Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
- Marketing Minor (2026-27) - Upper Division Minor Electives
Show all 8
- Marketing Minor (2025-26) - Required Courses
- Marketing Minor (2024-25) - Required Courses
- Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
- Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management
Marketing strategy and practices designed for organizational customers. Purchasing practices of organizational buyers and development of marketing programs for enterprise customers and markets, both domestic and global.
Prerequisites
B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.
See the full prerequisite chainFrom the catalog
- Grading
- LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
- Repeatable
- Maximum 4 units.
- Typically offered
- Fall
0 sections in Spring 2027
MKTG 474 is not offered in Spring 2027. Check all MKTG classes for other terms.