4 units

Major
Upper Division Major Electives
Upper Division Minor Electives
Required Courses
General Marketing
Specialization in Integrated Marketing Communications
Specialization in Professional Selling and Sales Management
Marketing

Offered: Offered every term

Counts toward

Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major, Upper Division Major Electives
Business Administration, Marketing, B.S. (2025-26) - Marketing
Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management

Show all 10

Marketing Minor (2026-27) - Upper Division Minor Electives
Marketing Minor (2025-26) - Required Courses
Marketing Minor (2024-25) - Required Courses
Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management

Analysis and interpretation of large, complex data sets (Big Data). Theory, analytical approaches to solve marketing problems, utilizing software tools for marketing and sales decision making.

Prerequisites

B A 370 with a grade of C (2.0) or better and MIS 301 with a grade of C- (1.7) or better.

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See the full prerequisite chain

From the catalog

Grading: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable: Maximum 4 units.
Typically offered: Fall/Spring/Summer