4 units

Upper Division Minor Electives
Marketing
Major
Six to Eight Units Selected from
Required Courses
General Marketing
Specialization in Integrated Marketing Communications
Specialization in Professional Selling and Sales Management

Offered: Offered every term

Counts toward

Business Administration Minor (2026-27) - Upper Division Minor Electives
Business Administration Minor (2025-26) - Six to Eight Units Selected from
Business Administration Minor (2024-25) - Six to Eight Units Selected from
Business Administration, Emphasis in General Business, B.S. (2026-27) - Marketing

Show all 16

Business Administration, Emphasis in Marketing, B.S. (2026-27) - Major
Business Administration, General Business, B.S. (2025-26) - Major
Business Administration, Marketing, B.S. (2025-26) - Marketing
Business Administration, Marketing, Specialization in Integrated Marketing Communications, B.S. (2025-26) - Specialization in Integrated Marketing Communications
Business Administration, Marketing, Specialization in Professional Selling and Sales Management, B.S. (2025-26) - Specialization in Professional Selling and Sales Management
General Business, B.S. in Business Administration (2024-25) - Major
Marketing Minor (2026-27) - Upper Division Minor Electives
Marketing Minor (2025-26) - Required Courses
Marketing Minor (2024-25) - Required Courses
Marketing, General Marketing, B.S. in Business Administration (2024-25) - General Marketing
Marketing, Specialization in Integrated Marketing Communications, B.S. in Business Administration (2024-25) - Specialization in Integrated Marketing Communications
Marketing, Specialization in Professional Selling and Sales Management, B.S. in Business Administration (2024-25) - Specialization in Professional Selling and Sales Management

Consumer behavior concepts and theories for developing, implementing, and assessing marketing strategy. Psychological, social, and environmental factors in understanding of needs, wants, preferences, and decision making related to consumption behaviors.

Prerequisites

B A 370 with a minimum grade of C (2.0). Proof of completion of prerequisite(s) required: Copy of transcript.

See the full prerequisite chain

From the catalog

Grading: LCR: Letter Grade with Cr/NC available. The grading default for the class will be letter grade, but students can opt to take it for Cr/NC
Repeatable: Maximum 4 units.
Typically offered: Fall/Spring/Summer